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As I step into the role of Director of Sales for Canada and Eastern USA, I’m thrilled by the opportunities ahead in the broadcast and live production space.

Media consumption has never been higher than it is today. Even as the platforms where we consume content evolve, the demand for live production remains as strong as ever.

While News and Sports have always been at the forefront of live production but does not end there. Whether you share a message of worship, education, or corporate communications, our solutions can make sharing these messages more creative and efficient, helping you reach audiences in impactful ways.

This trend—branching into new markets—is one of the most significant developments in our industry. It’s essential to keep an open mind about what constitutes our client base. Together with our business partners, we’re continually growing and redefining who we serve, expanding beyond traditional broadcast boundaries.

Of course, one of the biggest challenges our clients in any industry face is navigating an ever-changing landscape of technology. With so many choices, clients often face difficult decisions, whether looking for cost improvements, future-proofing, or better functionality.

We’re closely listening to these needs and offer a wide range of options through our product lines and hyperconverged technologies, which allow us to grow and evolve with our clients as they decide what’s best now and in the future.

Over my 12 years at ¾ÅÒ»¹û¶³, I’ve had the chance to collaborate with a broad spectrum of clients, from major Canadian broadcasters to corporate clients, sports venues, and even a Physics Think Tank. The diversity of these projects shows the range of possibilities in this field, and it’s an exciting time to support customers as they explore new directions and expand into spaces that might not have traditionally embraced live production.

Taking the next step in my career with ¾ÅÒ»¹û¶³ is extremely exciting. ¾ÅÒ»¹û¶³ is made of groups and teams with a common goal: Customer Success. This is emulated throughout the Canada and USA East Sales Team, and I look forward to helping this team accelerate to the next level!